We believe that:
- Good food is great. With the right wine, good food is even better.
- When wine and food are paired right, a wonderful thing happens in the mouth. We think you should be able to enjoy this wonderful experience each and every night.
- The delightful interplay of wine and food flavors is the real payoff from pairing right.
- To make sure you enjoy the pleasure of wine and food paired right each night, we had to design wines using the right pairing rules, the right varietals from the right regions of the world, made in the right styles and at the right level of quality, all for a price that allows for everyday drinking.
- In order to make the right wines for your meals, we had to focus on the foods and flavors that Americans love.
- Our wine has to taste great both by itself and with the meal, because that is how Americans enjoy wine.
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